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On Calling People Out: What Happens When You’re the Jerk

There's a fine line between hero and jerk.   So my good friend Andy Hayes and I were sitting in Champions having a drink and some nosh, while decompressing after a day of SXSW, this past March. Our...

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You’re Not as Famous as You Think You Are

When I talk with family or friends about the bigger names in blogging and social media no one knows what I’m talking about. Really, no one knows who you are and people in the real world  think it’s...

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Where Do You Set Your Filter?

My personal filter is set on high. In my mostly online world where others have to rely on our written words those words have the potential to take on the wrong meaning. When I filter,  things aren’t...

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What Does it Mean to Be Fearless? (And Why I Prefer to Be Afraid)

I just found my name on a Twitter list entitled, “Fearless Women.” I also found myself on a blog post by Kristi H ines called “125 Fearless Females Bloggers.” It’s flattering and an honor to be...

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Internet Marketing: Why Everyone Who Sells Online Needs a Resume

  Something Jordan Cooper said last week during a  live #BWEChat at BlogWorld has been on my mind. Our discussion was about Internet marketers and how people can determine who is on the up and up, and...

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Twitter Stupidity: Using a Brand’s Logo to Anonymously Bash Customers

Today, while looking for an email address for a grocery store in my area, I came upon a Twitter account created by employees of that same grocery chain for sole purpose of bashing customers. This...

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Before You Ask Me to Sign Up for Your List..

Dear Internet Marketers, I’m not naive. I know the reason you’re offering free webinars, ebooks and other products and services is to get me to sign up for your mailing list.  I’ve been around the...

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Buying Likes, Shares, and Rankings

If you learned a popular brand’s Facebook page became popular because they purchased “Likes,” would you hold that brand in the same regard? What would you do if you learned some popular bloggers who...

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5 Questions to Ask Before Starting a Community Campaign

Community managers have a responsibility to act as advocate for both the community and brand. Sometimes we have to be very fierce in our defense of the community in a way that many people don’t...

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How to Annoy Your Community and Ruin Your Brand’s Reputation in the Process

Sometimes I can be a little annoying in my determination to do what I feel is the right thing. When it comes to getting our brand’s messaging out, I try to do so in the least annoying, least invasive,...

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No Words for 2015

It’s become common practice for my peers in social media to list 3 words to live by for the new year.  Over the past five or six years I’ve thrown out words such as “family,” “health,” and...

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Why I Won’t Teach Anyone to Dominate, Disrupt, Disturb, or Make Noise

Internet marketers can be a little silly sometimes. They use negative terms such as “dominate,” “instigate,” “disrupt,” “disturb” and “break the rules,” to sell strategies for being profitable and...

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